Communication

The Bachelor of Arts degree in Communication relies on an interdisciplinary curriculum, drawing from the theoretical and empirical approaches traditionally found in the humanities, social sciences and business.  The Communication major provides students with a dynamic and comprehensive and understanding of the nature of human communication, from interpersonal to mass communication, and the skills to evaluate and create effective messages for diverse audiences in various cultural contexts. In other words, the Communication major is a generalist approach for studying the symbol systems of communication, the cultures or environments within and through communication occurs, the media used to communicate messages/concepts, and the effects of those mediated messages. The bachelor’s degree in Communication is a great choice for students who have strong verbal and written skills, are generally curious and creative, and would like to teach, inform, or persuade.
 
SVC prepares its Communication majors for a broad range of career choices. All businesses need effective communicators to thrive economically.  Indeed, all humans need to be able to communicate their ideas for better quality of life. Upon graduation, a Communication major may seek work as a communication specialist in human resources, advocacy, research and development, advertising, sales and marketing, public relations/publicity, publishing, law, politics, journalism, or technical writing. Students who excel in their studies may also pursue graduate study, earning master’s degrees in those areas.
 
Communication majors are fortunate in that they can pursue diverse subjects in different academic divisions. Though housed in The Hunter Division of Humanities, the Communication major offers courses that share academic/disciplinary interests with academic divisions across Southern Vermont College. Students can, therefore, pursue a focus within the Communication major in areas such as cultural communication (taking courses in the fields of Creative Writing, English, and/or History and Politics),  new media communication (taking courses in the fields of Information Technology and Management), business communication (taking courses in the fields of Business Administration, Build the Sustainable Enterprise, and/or Management), and healthcare communication (taking courses in Healthcare Management and Advocacy and/or Psychology). Students will discuss potential areas of focus with their advisors, putting together a plan typically in students’ sophomore year of study. Students and advisors are free to develop their own plans for an appropriate focus area.

In addition to receiving a broad theoretical and empirical foundation, Communication majors also complete one to two internships before graduation. Internships provide students with opportunities to apply theory and research and put them into practice for companies and organizations beyond the classroom.

All students complete their Communication majors in one of two ways: a Senior Project or a Senior Thesis. While both involve substantial research and writing, the Senior Project is an extended, applied project relating to students’ professional goals beyond SVC. The Senior Thesis is a more traditional academic capstone to coursework and prepares students for graduate school. Students will make decisions about senior projects or theses in consultation with their advisors.

Communication Major Portfolio Requirement


Across Communication courses, students will compile a portfolio of their best work completed. This compilation should serve to demonstrate their proficiency in Communication and exemplify the skills mastered during their years at Southern Vermont College. This portfolio should also meet students’ career needs, whether they are headed to graduate school or directly into the job market. Communication faculty members will guide students through the process of portfolio construction both for the individual courses and with an eye on the student’s ultimate educational and career goals.

Communication Program Objectives

Graduates in Communication will be able to:

  1. Demonstrate critical thinking
  2. Demonstrate research abilities
  3. Demonstrate competence in professional communication practices
  4. Produce a polished and cohesive body of work through a capstone portfolio
Program of Study Requirements Credits
General Core Requirements 48
Program Requirements
  • Cm101 Fundamentals of Communication
  • Cm204 Writing for the Media
  • Cm270 New Media Production
  • Cm291 Internship I (2 cr)
  • Cm302 Editing and Publication Design
  • One of the following: Cm350 Interpersonal Communication OR Cm360 Organizational Communication OR Cm380 Special Topics
  • Cm370 Media and Culture
  • Cm491 Internship II (2 cr)
  • Choose one of the following Tracks:
  • Track A: Cultural Communication (courses from Cw, En, Hp and others with advisor approval

    Track B: New Media Communication (courses from IT, Mg and others with advisor approval)

    Track C: Business Communication (courses from Ba, Be, Mg and others with advisor approval)

    Track D: Healthcare Communication (courses from Hc, Py and others with advisor approval)

  • Communication Track Course
  • Communication Track Course
  • Two Communication Track Courses (300/400 level)
44
General Electives (choose 9) 36
Total Credits 128